Have you ever been frustrated with Facebook?
What would it take for you to kick Facebook to the curb?
Facebook has been a cause of frustration for our readers for a long time. Were all those hours spent pouring into a social media platform wasted? Well maybe, but maybe not.
It was almost a year ago when I wrote an article for R & R Web Design LLC called Are Your Frustrated With Facebook? You reported your frustrations, and we listened.
A month later, we published your answers. Ninety-percent of our readers reported that at one time or another they were frustrated with Facebook. The biggest frustration that was reported was the analytics and lack of reach meaning that your fans were not seeing your posts.
Now, a year later Copyblogger has kicked their Facebook account to the curb. Copyblogger is a big influencer and one of my favorite blogs. Let’s take a look at why a company that had over 38,000 “fans” on Facebook decided that this social media platform was not worth their time.
Why Copyblogger Gave Up On Facebook
The reasoning why Copyblogger gave up on Facebook is easy to understand.
According to their article Why Copyblogger Is Killing Its Facebook Page,
“A brand’s first responsibility is to know what’s useful to its audience. We all might love Facebook for a wide variety of reasons, but that means jack if our audiences don’t interact with us on Facebook. It’s not our job to tell our audience where we live. It’s to grow communities where they live.”
A few months ago, Brian Clark the founder and CEO of Copyblogger, decided that they needed some extra help with their Facebook page. They hired Erika Napoletano, a branding strategist, speaker, writer and most notably known as someone who has had success with Facebook.
Erika Went To Work
So, Erika went to work. The first thing she did was get rid of what she calls the “fake fans” – the fans tied to “click farms” who are paid to “Like” your page. Copyblogger had these kinds of fans even without ever paying for them.
Then, she implemented an experiment working with different types of posts including sharable graphics, forced shares and questions.
- While the forced shares worked great, she writes that brands cannot rely on someone like her sharing their blog post every time.
- Sharable graphics were shared all over, but they didn’t see any increase of traffic on their blog posts.
- The questions type posts had a .01% engagement.
When she compared her Facebook page with Copyblogger’s page and the Your Boulder Facebook page (another Brian Clark page that she manages), she saw just how little engagement Copyblogger’s Facebook page was actually getting.
The bottom line: for whatever reason, Copyblogger’s audience wasn’t interacting with them on Facebook. That is why they got rid of their Facebook page. They decided to use their time, resources, and energy where their readers are interacting and engaging. They decided to stop wasting their efforts and focus on where their readers are.
A Few Take Aways – in My Mind
- Facebook was not working for them. That does not mean it won’t work for us. That’s clearly true when you look at Erika’s Facebook page. If Facebook is working for you and you are interacting with readers, then it would not be beneficial to give it up. It seems to me that Facebook is fickle beast, sometimes it loves you and sometimes it does not.
- Copyblogger is bold enough to go against the grain. Not only have they kicked Facebook to the curb but they have also deleted the ability for readers to comment on their blog. While I do not agree with their decision to delete their blog commenting, I love their boldness. They are taking chances and I am writing an article about them because of it.
- It is time for us to value our time. Sometimes, I find myself doing something because everyone else is doing it. I’m investing time, energy and resources into something because someone else told me to do it, and I keep doing it even if it is not working.
Here is the thing. Our time, energy and resources are finite. There are only 24 hours in a day and only 365 days in a year. No matter how much I whine and cry for more minutes in an hour, there are still only 60. Let’s value our time more and invest into “stuff” that is working. Maybe the problem for you is not Facebook, maybe it is something else. Either way your time is too important to waste.
Bringing It Home
So, what do you think about Copyblogger’s bold choice to rid themselves of Facebook? Are you considering giving up on Facebook? Please tell me all about it.