Copyblogger is Done With Facebook – Are You, Too?

Copyblogger deletes Facebook

Have you ever been frustrated with Facebook?

What would it take for you to kick Facebook to the curb?

Facebook has been a cause of frustration for our readers for a long time. Were all those hours spent pouring into a social media platform wasted? Well maybe, but maybe not.

It was almost a year ago when I wrote an article for R & R Web Design LLC called Are Your Frustrated With Facebook? You reported your frustrations, and we listened.

A month later, we published your answers. Ninety-percent of our readers reported that at one time or another they were frustrated with Facebook. The biggest frustration that was reported was the analytics and lack of reach meaning that your fans were not seeing your posts.

Now, a year later Copyblogger has kicked their Facebook account to the curb. Copyblogger is a big influencer and one of my favorite blogs. Let’s take a look at why a company that had over 38,000 “fans” on Facebook decided that this social media platform was not worth their time.

Why Copyblogger Gave Up On Facebook

The reasoning why Copyblogger gave up on Facebook is easy to understand.

According to their article Why Copyblogger Is Killing Its Facebook Page,

“A brand’s first responsibility is to know what’s useful to its audience. We all might love Facebook for a wide variety of reasons, but that means jack if our audiences don’t interact with us on Facebook. It’s not our job to tell our audience where we live. It’s to grow communities where they live.”

A few months ago, Brian Clark the founder and CEO of Copyblogger, decided that they needed some extra help with their Facebook page. They hired Erika Napoletano, a branding strategist, speaker, writer and most notably known as someone who has had success with Facebook.

Erika Went To Work

So, Erika went to work. The first thing she did was get rid of what she calls the “fake fans” – the fans tied to “click farms” who are paid to “Like” your page. Copyblogger had these kinds of fans even without ever paying for them.

Then, she implemented an experiment working with different types of posts including sharable graphics, forced shares and questions.

  • While the forced shares worked great, she writes that brands cannot rely on someone like her sharing their blog post every time.
  • Sharable graphics were shared all over, but they didn’t see any increase of traffic on their blog posts.
  • The questions type posts had a .01% engagement.

When she compared her Facebook page with Copyblogger’s page and the Your Boulder Facebook page (another Brian Clark page that she manages), she saw just how little engagement Copyblogger’s Facebook page was actually getting.

Bottom Line

The bottom line: for whatever reason, Copyblogger’s audience wasn’t interacting with them on Facebook. That is why they got rid of their Facebook page. They decided to use their time, resources, and energy where their readers are interacting and engaging. They decided to stop wasting their efforts and focus on where their readers are.

A Few Take Aways – in My Mind

  1. Facebook was not working for them. That does not mean it won’t work for us. That’s clearly true when you look at Erika’s Facebook page. If Facebook is working for you and you are interacting with readers, then it would not be beneficial to give it up. It seems to me that Facebook is fickle beast, sometimes it loves you and sometimes it does not.
  2. Copyblogger is bold enough to go against the grain. Not only have they kicked Facebook to the curb but they have also deleted the ability for readers to comment on their blog. While I do not agree with their decision to delete their blog commenting, I love their boldness. They are taking chances and I am writing an article about them because of it.
  3. It is time for us to value our time. Sometimes, I find myself doing something because everyone else is doing it. I’m investing time, energy and resources into something because someone else told me to do it, and I keep doing it even if it is not working.

    Here is the thing. Our time, energy and resources are finite. There are only 24 hours in a day and only 365 days in a year. No matter how much I whine and cry for more minutes in an hour, there are still only 60. Let’s value our time more and invest into “stuff” that is working. Maybe the problem for you is not Facebook, maybe it is something else. Either way your time is too important to waste.

Bringing It Home

So, what do you think about Copyblogger’s bold choice to rid themselves of Facebook? Are you considering giving up on Facebook? Please tell me all about it.

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

This article was published on: October 20, 2014 and was last modified March 10, 2015
12 comments on “Copyblogger is Done With Facebook – Are You, Too?
  1. Great post! I agree with taking a bold move especially when it relates to time management. I still see Facebook as a useful platform and will continue to use it regularly.

  2. Havent given up yet on FB. Set an ad budget, altered type of posts, increased # of posts and any change takes time. We will see.

  3. Don Purdum says:

    Hi Christine,

    Very interesting, I didn’t realize CopyBlogger had abandoned Facebook and I’m not surprised.

    As a publicly traded company, Facebook’s first responsibility is to make money for their shareholders. Everything runs secondary to that.

    Their audience is so massive that they have obviously come to the conclusion that brands and companies ought to pay for access to their audience via their product.

    Okay, fair enough. I really don’t have a problem with it except that there might have been a better way they could have handled it. It very much felt like a bait and switch when one day they want you to use their site for free and then the next day shut down your posts reach unless you pay for it.

    In reality, I get both points of view. I don’t blame Copyblogger and personally I give a lot more attention these days to Google Plus and Twitter.

    Great post Christine. I appreciate your perspective.

    I’ll be sharing on Google Plus and Twitter.

    ~ Don Purdum

    • Hi Don,

      I do miss the old days of Facebook. I see your point about the whole bait and switch. We are continuing to use Facebook because, as of today, it’s a great way to engage with our readers. I know for me, I’ve lost some trust and now refer to them as that guy with shifty eyes.

  4. Hi Christine, great post and takeaways.

    I think Copyblogger did the right thing for their business model. In terms of metrics, if you had 38,000 fans and were getting similar results, you would have to look at the feasibility of investing the time and money into Facebook and make your decision based on facts.

    Facebook may have the biggest user base of all the social media sites, but that does not make it automatically the best one for your business.

    I am close to the same conclusion with my own Facebook property, however I will not be shutting it down but rather dedicating more time in other areas.

    Bold move for Copyblogger and I commend them for going against the flow.

    Cheers ~Ian

    • Hey Ian,

      That’s a really great point. While there is some flare in completely shutting the page down, you could just invest less into it, keep it up, and invest more into other areas like you said. Do you think we’ll see other brands and businesses doing the same thing as Copyblogger?

  5. I think that was a bad decision. They weren’t doing it right. Facebook is still the number one place where people gather. It is the new city of today. You have to know what your audience wants and give it to them. That is where they should have focused their energy. Yes, that may mean sponsored posts, but this BOLD move will cost them. And what’s up with turning off their blog comments? Do they now hate their fans and not want to hear what they have to say?

    • Hey Veronica,

      I thinking the whole turning off blog commenting topic needs to be a follow up post, especially now that they’ve given up on Facebook. I have to say I’m excited to see how it all shakes out. How much will it cost them? How many brands and businesses will follow their lead? Will this cause Facebook to become a little more friendly towards businesses? Time will tell and I’m looking forward to listening.

  6. Paolo Fabrizio says:

    Great article Christine. I think that Copyblogger has been bold to take such a difficult decison. Good or bad it is, Brands should always put first their audience needs.

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