Have you struggled with keeping an editorial calendar?
Are you looking for a good template for your editorial calendar?
A few months ago we published an article asking if you, our readers, use blog article editorial calendars. As it turned out, we got a variety of answers. Some said that don’t use one at all. Some said that even have blog article plans for up to 3 months.
It was really interesting to get so many different answers. Often times when I ask questions, I at least see a trend with responses. This time the trend, if there was one, seemed to be:
Editorial calendars sound nice and are great in theory, but difficult to actually produce on a consistent basis.
I couldn’t agree more with that. Editorial calendars take extra time, can feel suffocating and stifling. So after this post, I really drove into my own editorial calendars. Yes calendar with a plural “s”.
I write for multiple blogs and I write 1-3 articles per week for each blog. Each blog has their own niche and each blog has its own concepts. That’s a lot of plate spinning.
I’ll confess. I can go write without planning ahead and as long as I proof read, it’s still good stuff. Here’s the thing, when I fly by the seat of my pants, I suddenly notice I’m sweating more, wrinkling up my forehead, and watching the clock for some free time to go work.
Flying by the seat of my pants STRESSES ME OUT.
However, my issue is that I’m a super free spirited individual. Tell me I can’t do something, I start to really want to do it, even if I never wanted to before.
I found a really great template and I say template because I had to adjust it to fit my own situation. I had to add a few Tuesdays, another Wednesday and extra Thursdays for each week.
The template that I have found to be really helpful is provided by Hubspot. I love it for a few reasons,
- It goes by weeks. I’ll get into why how far I plan out now but I like to look at each week separately.
- It is super customizable. I have an all known editorial calendar that has all the blogs on it, but I also have separate slimmed down version for each blog.
- Hubspot has done a great job of putting together what you might want out of an editorial calendar.
Why I Haven’t Given Up On Editorial Calendars
After a few months of inputting information into multiple editorial calendars, I have found that they work. What I mean by work is that it has taken a huge weight off my shoulders.
I know there are topics already researched waiting for me to write about. I can sit and think before I write about them which has really added that something extra to my work.
The truth is that it’s all about me. It is about getting my work done and done well. That is why I haven’t given up on my editorial calendars, and why I encourage you not to give up. They are worth the extra time.
A Few Quick Tips on Editorial Calendars
- When using Hubspot’s editorial calendar I added sheets for every week in a month. That way I can look back on all the articles I wrote last month.
- Cut out what you don’t need and add what you do. Make it totally your own. I’ve gone so far to customize each blogs calendar. For example R & R Web Design LLC’s is blue and orange.
- I like to plan a month in advance. I haven’t gone past a month. I can barely think a month ahead in my personal life, let alone my work life. By looking at all the articles I need to write in the next month, I can plan themes and draw from what is currently happening without feeling stifled.
Here’s The Thing
It’s really all about what works for you. This is what works for me. My encouragement is to give it a try, because I think editorial calendars are helping to add years to my life.
What have you found to be a disadvantage or an advantage to editorial calendars? Please share your thoughts in the comment section below.