Have you considered starting a blog for your company?
Are you wondering what you are getting yourself into by starting a blog?
There is no denying it. There are some ugly truths about blogging from zapping your time to the added pressure to produce unique content all the time. These ugly truths are often why small businesses give up and let their blogs set idle.
Here are 4 ugly truths about blogging:
- Blogging Takes Time
One of the ugliest truths about blogging is that writing good content takes time. I know we all love those articles about producing an article in 30 minutes. Truth be told, I rarely spend just 30 minutes writing as it usually takes much longer. Once I have finished the researching and writing, I have my husband proofread my piece as he is amazing with grammar. After that, I reread the article and then I send it off to my editor.
Robin then proof reads it, fact checks it, formats it, publishes it, and promotes it. The whole process probably takes at least 2 hours. When you add more words like our 600+-word articles, the process is even longer.
- Typos Can Kill an Article
Not everyone loves grammar. Not everyone is a William Faulkner or a George R. R. Martin and yes, I really did just put those two writers together in one sentence. However, a big part of blogging is about wooing, yes wooing your customers.
Your blog is more than often your reader’s first impression of you. Typos can absolutely kill your article and your reader’s trust in you.
Making sure that typos don’t exist in your article can take time and patience. For the small business owner that didn’t go to school to be a grammar expert, this can be especially frustrating.
- The Pressure to Produce Daily Content
Once you step into the blogging world, a certain amount of pressure starts to weigh on you. Everyone is writing about how articles should be longer, with details, and more research.
The pressure mounts for you to be posting daily, commenting on everyone else’s blog, and don’t forget the social media promotion.
You start to feel like no matter how much time you give to this blogging thing, you’re not doing enough.
- The Last Ugly Truth – Blogging is Worth It
The last ugly truth that we are going to touch on is simply that blogging is worth it. I had a family member once ask me, “Why would I spend time or money on blogging for my business”? Below you’ll find some compelling reasons.
In an article published by Social Media Today, we learned that,
- “Small businesses with blogs generate 126% more leads”,
- “77% of internet users read blogs”,
- “61% of US consumers have made a purchase based on a blog post”,
- “70% of consumers learn about a company through articles rather than ads”.
My final reason on why blogging is worth it is from my own personal experience. While I cannot publish the name or specific number, I can tell you that one of our clients made tens of thousands of dollars based entirely off of 1 article in the second year of consistent blogging.
Tips on Tackling the Ugly Truths
It is easy to see that blogging is worth it. It is also easy to see that blogging can be frustrating for small business owners. Here are some tips for tackling the ugly truths.
- Commit to blogging for a least a year. It may take a year for you to generate sales but you will.
- Have someone else proof read every article.
- Give yourself 48 hours after writing a piece before you publish it.
- According to Copyblogger, more and more bloggers are choosing to publish less with more content. Some are only publishing once a month. When they do publish the articles, they are jammed with great content, are typo free, and are totally worth the time to read. If publishing once a day or even once a week is too much, then don’t. Publish once a month and make that article breathtaking.
- Use an editorial calendar to help manage the time it takes to produce a blog article.
- Hire a ghost writer who specializes in creating content that you love.
There may be some ugly truths about blogging. I am confident that even while sometimes ugly, blogging can really add value to your business. I know this because I have seen a client make thousands on an article that cost pennies in comparison.
Even as we have entered into our third year of blogging with this client, the total cost he has paid doesn’t come close to how much he has made.
What Do You Think?
Have you seen some ugly truths about blogging not mention above? How long does it take you to publish an article from start to finish? Lastly, have you seen the benefits of blogging? Please let us know what your answers and what you think in the comment section below.