Is video blogging on your to-do list?
Are you nervous that you don’t have the right equipment?
I am so excited to share these video blogging tips with you that I just couldn’t wait until Tuesday. So many of you have been commenting that video blogging has made your to-do list this year. I wanted to make sure that you have all the tools needed to get started.
Our Video Blogging Series
A few months back, I started a video blogging series. These video blogs are being posted on the last Tuesday of every month. My goal is to experiment on whether or not video blogging is worth your time.
Over the past two and half months, I have been researching, experimenting, and discovering what it really means to post a video blog. Every month, I seem to run into a different hiccup.
The first month, I accidentally posted the video straight to Google+ without being able to edit it. Last month, I had some background noise trouble. Every time it’s something. It has been both frustrating and fun.
I will also say that I am spending a lot more time creating video blogs than I would if I was writing the content. It’s the same when I start working with a new client. I spend more time in the beginning, learning about the company and niche. Eventually, I am able to work more quickly and the time commitment goes down.
So far the time commitment for video blogging is high, but I’m confident that in a few months the time commitment will lower. (I’ll keep you updated.)
7 Video Blogging Tips
Here are 7 tips that you don’t want to miss, especially if you are starting to video blog this year.
- Just Do It
This was the tip I needed to hear. I kept pushing video blogging off. Video blogging is going to be just as scary tomorrow as it is today.
You don’t need to have any fancy equipment either. I am currently using iMovie on my MacBook Pro. I’ve read that it is a good idea for PC user to use Windows Movie Maker. You could also use Flip Mino. Your equipment doesn’t have to be fancy unless you want it to be.
- Don’t Forget To Write
Yes, we will have to add writing to our video blogs. We do this to emphasize the point we are making, for our readers who would like to have an outline to reference and for search engine optimization. You can make it super easy and add bullet points, or you can write a transcript of what you have said on the video.
- Don’t Take Yourself Too Serious
Have fun with it. Laugh at yourself and most importantly give yourself a break. If it were easy, you would have done video blogs years ago.
Here is a classic, yet really useful tip: the light goes in front of you and not behind you.
- Keep It Simple Stud
Last month, I published a video blog that was over 5 minutes long. I had a lot of information that I wanted to share, but I didn’t need to make it into one video. I could have done it in segments. Five minutes is long to watch and takes longer to shoot.
My suggestion is around 3 minutes depending on the type of video you are doing. I have heard suggestions for shorter and I’ve heard longer. So while I still suggest 3 minutes, keep in mind the content you are producing. It may need more time, like in the case of a tutorial, or like mine which was answering someone’s question. The content may also need less time, like if you are asking your readers a question.
If you chose to do a video blog where you are filming yourself, don’t forget that you are a part of your brand. If you’re providing cooking tips, consider filming yourself in the kitchen. If you’re a web designer, you might like to film yourself in your cool, modern office.
I filmed myself in my favorite chair that I love to write in.
In the book, How to Win Friends & Influence People, Dale Carnegie writes how a smile is one of the simplest ways to make a good impression. Mr. Carnegie dedicated an entire chapter to simply smiling. This is one quote that stood out:
A smile is a messenger of your good will. Your smile brightens the lives of all who see it. To someone who has seen a dozen people frown, scowl or turn their faces away, your smile is like the sun breaking through the clouds.”
~ Dale Carnegie
So, don’t forget to smile.
Have you been video blogging? What is your top tip? I would love to hear your thoughts. Please let me know in the comment section below.