It seems like there is so much information out here on the Internet and if you’re not careful, you could drown. With the surge of blogging and content marketing, it’s easy to get lost, and it’s also really easy to make mistakes.
A big part of learning how to do anything well is by making mistakes. Mistakes are just a stop on the road to achieving our goals. They are not the end, but rather something marking the progress you are making.
Let me just take a moment to share two quotes from one of the, if not the best, basketball player of all time, Michael Jordan.
I’ve always believed that if you put in the work, the results will come.”
I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”
I remember as a young athlete being inspired by Michael Jordan’s words. However, his words are not just for athletes. They are for everyone who is trying to accomplish something.
Today, I wanted to take some time and share about a few really easy mistakes that many bloggers make and may not even know they are making them.
Blogging Mistakes You May Not Know You’re Making
- You’re Hard Selling
Have you ever been chased around by a clerk in a store before? A smiling face who is truly trying to be helpful keeps coming back offering you different products, but you are only there for a quick trip. You try to be polite but you’re in a hurry. Still, they keep pressuring you. Eventually, you walk out and you don’t come back.
Hard selling is marketing in a way that is overt and aggressive and a blog just isn’t the place to do it. Blogging is a way to earn trust with your potential customers, not to pressure them.
- You’re Talking About Yourself
It’s time to stop talking about our companies and our products on our blogs.
It’s time to start talking about how we can solve our readers’ problems. Find out what your readers are struggling with and provide the solutions.
- You Think Facebook is Enough
Many of us have learned the hard way that Facebook just isn’t enough. You cannot rely solely on Facebook to promote your business online. Your website and your blog are the only platforms you own and the only ones you control.
Facebook is the example here because a few years ago you could reach your followers easily. Today, you have to pay Facebook to get the same kind of reach you did a year ago.
Use Facebook and other social media platforms to promote your website and blog. Not the other way around.
- Your Writing is Too Difficult to Read or You Forget to Proofread
Thank goodness writing for blogs isn’t required to be in APA formatting because it has just been too long since I’ve written APA or MLA.
Let’s use lots of white space, numbered and bullet lists, and write with a conversational tone. Remember, however, not to publish something without proofreading(s).
Quick Tip: If you’re not great with grammar, find someone who is and let them proofread your article after you do. Four eyes are better than two.
- You’ve Lost Your Passion
Writing is an art and a main ingredient is passion. However, sometimes life beats us up a little too hard and we feel like we’ve lost our passion. Maybe it’s time to take a little break or maybe it’s time to write an article about why you started your business and/or blog in the first place.
If you’ve lost your passion, let me leave you with one more quote from Michael Jordan,
If you’re trying to achieve, there will be roadblocks. I’ve had them; everybody has had them. But obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.”
Mistakes are easy to make, but they do not define us.
What “mistake” have you made with blogging in the past and how did you overcome it? I would love to hear your stories in the comment section below.