5 Blogging Mistakes You Need to Avoid

Blogging Mistakes You Need to Avoid

It seems like there is so much information out here on the Internet and if you’re not careful, you could drown. With the surge of blogging and content marketing, it’s easy to get lost, and it’s also really easy to make mistakes.

A big part of learning how to do anything well is by making mistakes. Mistakes are just a stop on the road to achieving our goals. They are not the end, but rather something marking the progress you are making.

Let me just take a moment to share two quotes from one of the, if not the best, basketball player of all time, Michael Jordan.

I’ve always believed that if you put in the work, the results will come.”

I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

I remember as a young athlete being inspired by Michael Jordan’s words. However, his words are not just for athletes. They are for everyone who is trying to accomplish something.

Today, I wanted to take some time and share about a few really easy mistakes that many bloggers make and may not even know they are making them.

Blogging Mistakes You May Not Know You’re Making

  1. You’re Hard Selling
    Have you ever been chased around by a clerk in a store before? A smiling face who is truly trying to be helpful keeps coming back offering you different products, but you are only there for a quick trip. You try to be polite but you’re in a hurry. Still, they keep pressuring you. Eventually, you walk out and you don’t come back.

    Hard selling is marketing in a way that is overt and aggressive and a blog just isn’t the place to do it. Blogging is a way to earn trust with your potential customers, not to pressure them.

  2. You’re Talking About Yourself
    It’s time to stop talking about our companies and our products on our blogs.

    It’s time to start talking about how we can solve our readers’ problems. Find out what your readers are struggling with and provide the solutions.

  3. You Think Facebook is Enough
    Many of us have learned the hard way that Facebook just isn’t enough. You cannot rely solely on Facebook to promote your business online. Your website and your blog are the only platforms you own and the only ones you control.

    Facebook is the example here because a few years ago you could reach your followers easily. Today, you have to pay Facebook to get the same kind of reach you did a year ago.

    Use Facebook and other social media platforms to promote your website and blog. Not the other way around.

  4. Your Writing is Too Difficult to Read or You Forget to Proofread

    Thank goodness writing for blogs isn’t required to be in APA formatting because it has just been too long since I’ve written APA or MLA.

    Let’s use lots of white space, numbered and bullet lists, and write with a conversational tone. Remember, however, not to publish something without proofreading(s).

    Quick Tip: If you’re not great with grammar, find someone who is and let them proofread your article after you do. Four eyes are better than two.

  5. You’ve Lost Your Passion

    Writing is an art and a main ingredient is passion. However, sometimes life beats us up a little too hard and we feel like we’ve lost our passion. Maybe it’s time to take a little break or maybe it’s time to write an article about why you started your business and/or blog in the first place.

If you’ve lost your passion, let me leave you with one more quote from Michael Jordan,

If you’re trying to achieve, there will be roadblocks. I’ve had them; everybody has had them. But obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.”

Mistakes are easy to make, but they do not define us.

What “mistake” have you made with blogging in the past and how did you overcome it? I would love to hear your stories in the comment section below.

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

6 comments on “5 Blogging Mistakes You Need to Avoid
  1. Veronica Solorzano Athanasiou says:

    Thanks for writing this Christine. I think number 5 is the most challenging one. If there’s no passion, I personally prefer to take a break as you suggest. Introspection is also a good option to bear in mind.

    About number 2, I agree with providing solutions but I also read that’s better to write in the firs person, as to appear more approachable? I was using second or third before but tend to use more the first person lately. What do you suggest according to your experience.

    • Hi Veronica,

      You bring up a great point with number 2 and I’m glad you asked. 🙂 We want to be approachable and personable and I think writing in the first person is a great way to do that. I will say that I’m always cautious when I use “you” even though in this article I used it a lot.

      I think my caution comes from my social work background because I’ve found that when I say “you” people can go on the defense, which is really the last thing I want to do. With this particular article, because we are talking about mistakes it’s really hard not to go on the defense, so I allowed myself to play a little more loosely with “you” than I normally would.

      Point number 2 refers more to losing sight of what our readers are really interested in. It reminds us to write about concepts and topics that benefit our readers. And you are right, while focusing on our readers we want to keep things personal and a great way to do that is by talking in first person.

      Thank you so much for asking!

  2. Laurie Hurley says:

    The biggest mistakes I have made in the past are not writing for the pure joy of sharing a story that will benefit my readers. I used to be very stiff in my approach and spout off facts and figures and found no one cared. Making it more personal, adding humor, and being real seems to work better. I get writer’s block all the time, but then I just reflect on my week and try to pull a lesson or funny situation I was in and turn it into my blog with benefits for my reader.

    • Hi Laurie,

      That is another really easy to make mistake. You know, as a reader though I love it when the authors have the stat and facts to back up their funny lesson. It sounds like you provide the best of both worlds. 😉 Thank you so much for sharing.

  3. Ian Campbell says:

    Great post Christine.

    I always try to write my posts in a way similar to if I was actually sitting down and talking with the reader. I do use the term “you” quite a bit as I would in a conversation.

    I quite often have arguments with people regarding using social media rather than their own blog. Social media is a traffic tool, whereas your website is a lead/sales tool. People who set up all their business resource solely on social media may find short term success, but as we have seen repeatedly it can all change on the whim of the provider.

    • Hey Ian,

      I think the whole “you” thing is my own little quirk, 😉 because even in conversations I avoid it, especially if I’m giving advise. I’ll say we or us instead.

      You know, I came across the whole social media vs. blog argument at Easter brunch. It really took me back how often people undervalue the power of a blog/website. I think you said it really well,

      “People who set up all their business resource solely on social media may find short term success, but as we have seen repeatedly it can all change on the whim of the provider.”

      Thank you so much for your insights.