Are you looking to get more people to click on your blog titles?
Need some fresh ideas for writing your headlines?
In this article, we are sharing a complied list of stunning techniques that will help you to write irresistibly clickable blog headlines.
I have searched the Internet to find some of the best techniques for you. You’ll find tips and techniques from The Guardian, Hubspot, Start Up Moon, and of course, Copyblogger.
Why We Care About Headlines
Ginny Soskey from Hubspot writes that we should spend half of the time that it takes to write an article on our headlines. Why is that?
Copyblogger‘s study puts it into perspective:
“Eight out of ten people will see your headline. Two out of ten will read the rest.”
Simply put, that is why we care so much about headlines. The headline is the first kick in the race. It’s what pushes you ahead or leaves you behind.
13 Techniques to Writing Irresistible Blog Headlines
First, I want to start with a few tips from The Guardian. According to a published study, these techniques could help increase your headline click rates:
Techniques to Increase Your Blog Headlines Click Rates
- The 8 Word Rule
Simon Edelstyn over at The Guardian writes that titles or blog headlines that are 8 words in length had the highest click through rate–so high in fact that they performed 21% better than average.
- Colons and Subtitles
Add colons or a subtitle for a 9% better performance rate.
- Thumbnail It
Do not forget to add a thumbnail to your headline. According to the research, it can increase your titles click-through rate by 27%.
- Odd Numbered Lists
This one caught my attention. For a 20% higher click-through rate, use odd numbers when numbering your lists.
- Ask a Question
Those titles with a question mark tend to have higher click-through rates that those that do not.
Blog Headline Tips from Hubspot
The next tips for techniques are some of my favorite from an infographic from Hubspot.
Just so we are clear, according to Your Dictionary, an adjective is a word that describes or clarifies a noun. Hubspot recommends using interesting adjectives in your headlines.To help with this, I’ve put together a list of adjective words. Use this list as a starting point to making your own. Sometimes a list like this is all that’s needed to get those creative juices flowing.
- Negative Wording
According to Hubspot, get more social shares with words like: No, Without and Stop.
- Use Hubspot’s Formula
Hubspot’s formula is:
Number or Trigger + Adjective + Keyword + Promise
Here is their example:
- Instead of writing, How to Sell Your House, write,
- How You Can Effortlessly Sell Your Home in Less Than 24 Hours
Quick Note: When making promises in headlines, you must follow through with that promise in the article. It is not enough just to get your article shared and liked. The goal is to get your article read. This starts with the headline and finishes with your stellar content.
Helpful Techniques from Start Up Moon
- Add Gory Adjectives
According to another study that Start up Moon did using words like Kill, Fear, Dark, Bleeding and War for more shares. For example,
- Inside of writing, Google shuts down Google reader, consider writing:
- Google kills Google reader
Copyblogger’s Tips for Magnetic Headlines
Coppyblogger‘s tips for amazing magnetic headlines include:
- Offer a Benefit
If your reader sees nothing else, at least they will see that you have something to offer them that they want. That is always enticing.
- Barking Commands
I love this technique because these headlines are simple and direct, but do not offend the reader. As a reader, I know exactly what I’m getting into when I click on your headline. An example is:
- Become a sought after blogger in 30 days
- How to….That…
When writing the infamous ‘How to’ headline, consider adding “that” to it. There is a big difference in a headline that says,
- How to Make a Cake, vs.
- How to Make a Cake that Your Mother-In-Law Will Love
- How to … and….
These kinds of headlines are great because you are offering your readers not just one benefit, but two. Brian Clark of Copy Blogger points out that this type of headline is best used when benefit one and benefit two are related.
Bringing It Home
While I’ve already started this piece of information above, I think it’s important to reiterate it.
Your headline can be the most clickable headline ever created. However, if you do not deliver in the content you may find yourself annoying your readers.
As a reader, I cannot tell you how frustrating it is to click on a headline and find out the content doesn’t expound on it.
Use these techniques to help kick start your articles.
Here are two of my favorite headlines we have ever published.
Do you have a headline technique not listed? Please add your brilliant technique in the comment section below.
Happy blogging everyone!