Have you written your blog mission statement yet?
What is the value in having a mission statement for your blog?
I first became preoccupied with mission statements while I was reading 7 Habits of Highly Effective People by Stephen Covey. It’s a part of habit number 2, Begin with the end in mind.
While I was thinking through my own personal mission statement, it hit me that I hadn’t hammered out a mission statement for the writing I do on R & R Web Design LLC’s blog.
I think if you would have asked me what my mission statement was 6 months ago, I would have said something like, “to provide useful blogging tips to readers everywhere.”
That’s not a bad mission statement, but it doesn’t strike at the core of what I love doing, or where I’m headed and well, it just doesn’t inspire me.
Today, I wanted to share with you what I have learned about the importance of a mission statement for your blog and how to write it.
Why Your Blog Needs a Mission Statement
I really LOVE what Adam Gottieb has to say about mission statements in his guest post, Does Your Blog Have a Mission Statement?, for ProBlogger.
He writes that it’s not the passion you have for what you do, it’s not how often or how much you write, it’s not even how well you write, it’s not the sales, the money, or the SEO that makes or breaks a blog. It’s being very good at the clear purpose and direction you set for your site.
Corey Eridon outlines 3 really important reasons to have a mission statement in his article, How to Write a Fluff-Free Mission Statement, for Hubspot.
- They act as “guideposts” for decision making.
- They keep you inspired.
- They paint a bigger picture = offering purpose to the day-to-day.
Whether or not writing mission statements is something you think you can get behind or makes you a bit annoyed, they offer value to your blog.
Why does your blog need a mission statement? Just to recap, your blog needs a mission statement because it may be the 1-2 sentences that keep you from throwing in the towel, it steers you in the direction you want to be, and according to Stephen Covey:
“Your mission statement becomes your constitution, the solid expression of your vision and values.”
Tips on Writing a Blog Mission Statement
- Ask Yourself Questions. If you’ve ever read an article about mission statements, there always seems to be a part about asking yourself a few questions to help bring forth your missions statement. Questions like:
- What does your company do?
- Why did you start or join this company?
- What do you want this company’s end game or legacy to be?
- How does your company bring value?
These questions are meant to jog the mind and help to decipher what you want your mission statement to be.
- Keep It Simple Stud. It is generally accepted that you should keep your mission statement length to 1-2 sentences long. This can be difficult to craft. You are looking to set the stage of the values and vision for your company in 2 sentences so skip the jargon and get to the core of it.
- Let your mission statement inspire you. It is most helpful when it redirects you back to the whole reason why you are working the day away.
- Remember you can change your mission statement at any time. You are not locked in to this sentence that no longer applies to what you are doing. You can go back every few months or even every six months to make sure it’s still working for you.
- Stay true to it. After you’ve crafted this beautiful mission statement that energizes you every time you look at it, be true to it. Let it be the “guidepost” in your decision making and let it remind you what you are actually doing on this blog every time you post.
My Mission Statement
While my mission statement is different from R & R Web Design LLC’s, I have developed my own little statement. I was able to really put it to words after Don Purdum from Unveil the Web, wrote about how one of my articles inspired him to write an article.
I realize that is exactly what I want to being doing here, that is exactly why I’m doing this and it completely and totally inspires me.
Now for the current official statement for Monday’s Blogging Tips with Christine is:
“To inspire the writer in you.”
While it seems really simple, it’s not. There are so many facets that go into those 6 words.
My hope is that you can see the importance in having a mission statement and these tips will help you to craft your own or redefine one you’ve already written.
If you already have a mission statement I would love to see it. Please leave your company’s name and its mission statement in the comment section below.